Disruption within the automotive industry continues apace as SUVs gobble up market share at the expense of certain sedan models. One of these is the Chevrolet Cruze, sales of which have been melting like snow in the springtime for the past few years. As a result, GM has been forced to eliminate another shift tasked with assembling the small sedan at the company’s Lordstown, Ohio plant.
Around 1,500 of the 3,000 workers at the plant will be affected by the layoffs, which take effect on June 18.
GM had already eliminated a first shift at the plant in January 2017, meaning that two-thirds of the workforce assigned to assembly of the Cruze have been laid off in the past 18 months. GM gave no other explanation than to point at the shifting preferences of consumers.
In a statement sent by email, GM specified that market trends, which are in a period of historically significant flux, are forcing the company to slow the rate of production to re-align itself with decreasing consumer demand. In their view, one shift will be sufficient to maintain supply-demand stability.