Mazda doesn't have a luxury division as such, but for the past few years, it has been offering certain variants that at least fall into the Premium category, notably the Signature trim level available with certain models. These variants come with more-powerful engines, of course, as well as various other high-end features and elements.
For a manufacturer that doesn't have a luxury division, this gussying-up approach makes sense as it can help make certain models more profitable. But we know Mazda is open to the idea of taking things even further – recall, or maybe not, the Amati brand that the company tried to launch in the early 90s.
Now it seems Mazda is toying with the possibility of going full-on luxury with one of its current core models. According to Japanese magazine Best Car, Mazda wants its next CX-5 to rival the likes of the BMW X3 and Mercedes-Benz GLC.
We think that's pretty ambitious, and it would certainly place the model in much headier company than its current CX-5 Signature edition keeps. Crucially, though, Mazda will also have to offer a mass-market product that it can continue to produce in high volume, because it's not at all certain that customers would prefer a new, more-luxurious CX-5 to what they perceive as a "real" luxury product.