Furthering the trend of co-branding vehicles with fashion houses, magazines and automotive icons, a few months ago Kia embarked on the most ambitious marketing relationship yet- DC Comics!
Last week, the company showed off the 7th member of it's superhero line-up with the Wonder Woman themed Kia Sportage SUV.
Unveiled last week at the New York auto show, the flashily designed Sportage was inspired by super heroine Wonder Woman, and even comes with her tiara. In tribute to Wonder Woman, the Sportage comes complete with an aero kit, and a colour scheme to match her costume- red and blue exterior complete with stars and gold trim to represent the super heroine's Lasso of Truth. The tiger nose grille is integrated with Wonder Woman's eagle chest plate emblem, and it is flanked by a pair of blue headlights, to mirror her blue eyes. Chrome side panels invoke her invisible jet, a windshield banner her tiara and five spoke wheels her stars.
The Sportage's interior matches the colour scheme with red upholstery and trim, with complimentary blue LED lighting. Custom seating is adorned with an embroidered Wonder Woman logo. Stars and an eagle decorate the cargo area. There is also a see-through panel that displays the super heroine's glowing Lasso of Truth, her bracelets and tiara.
Kia says that Wonder Woman represents power, confidence and agility.
The Wonder Woman SUV is part of a ten month partnership between DC Entertainment and Kia Motors. The vehicles have been created to raise awareness for DC's "We Can Be Heroes" campaign, which raises hunger relief funds for those affected in the Horn of Africa. We Can Be Heroes merchandise and specially designed pieces of art will be auctioned off with proceeds going to the charity.
Legendary comic book artist and DC Co-Publisher Jim Lee helped create the designs. Each of the super heroes was matched to a Kia vehicle based on key character traits, personality and attributes, creating one of a kind, custom vehicles.
The Wonder Woman Kia Sportage joins 6 other Justice League themed Kia vehicles- Superman's Optima Hybrid, the Batman Optima SX, the Green Lantern's Soul, the Flash's Forte Koup, Aquaman's Rio 5-door and the Cyborg's Forte hatchback. An eighth vehicle will complete the set and will be influenced by all seven super heroes. Once this eight vehicle is released later this year, these iconic rolling works of art will be auctioned for the charity.
By Linda Aylesworth - autoExpert.ca