Peugeot Not Returning to North America After All
In 2016, the PSA Group (Peugeot Société Anonyme) announced plans to bring the Peugeot brand back to North America within 10 years. This week, Carlos Tavares, CEO of the Stellantis Group (which includes PSA and FCA - Fiat Chrysler Automobiles) stated the obvious, which is that much has changed since then. The planned return is no longer planned.
“For the time being, I don't think that is part of the things that we want to prioritize for the next time window. I think it's better that we funnel the talent, the capital, and the engineering capability of our Stellantis company to the existing brands to improve what needs to be improved and to accelerate where we need to accelerate because we already have a very strong presence in this market.”
- Carlos Tavares, Stellantis CEO
Stellantis does already has a strong market share in the United States, of course. The priority is to increase the market shares of the Jeep, Dodge, Ram and Chrysler brands. This is particularly the case with Chrysler, which currently only offers the aging 300 sedan in addition to the Pacifica and Grand Caravan vans (the latter is known in the US as Voyager).
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