For Fiat, the Future is Electric
The news came out over the weekend, but it didn't surprise anyone. Numerous publications reported Fiat's top boss, Olivier François, saying that the division he heads will focus solely on electric vehicles by 2030.
It's no surprise in the sense that many automakers are already moving in this direction. For Fiat, it is the only possible direction, because in North America, the company’s recent performance and prospects are both dim indeed.
Fiat's parent group, Stellantis, has already signaled it sees its future focused on electrification. It has said that by 2030, 70 percent of its sales in Europe will be all-electric models. And in North America? The figure is more modest, at 35 percent. Fiat's move to all-electric will help achieve that goal.
“Between 2025 and 2030, our product lineup will gradually become electric only. This will be a radical change for Fiat,” Olivier François said.
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