Volkswagen's New Scout Brand: Dealers Would Like Some Clarity
A few weeks ago, Volkswagen announced the creation of a new brand focused on off-road vehicles. The idea of an all-electric Scout sub-brand has generated a lot of buzz throughout the industry, not least among EV and VW fans, as well as fans of the name.
If all goes according to plan, the creation of the Scout marque will be made official later this year, and within two years, we should see the first concepts appear. The company's first model could hit the market by 2026.
See how Volkswagen came to own the rights to the Scout name.
While many are very excited about the idea, there is also some concern, particularly among dealerships. According to Automotive News, the National Automobile Dealers Association (NADA) and several state associations have contacted Volkswagen's U.S. division to find out how the new brand will be marketed in the U.S. The dealer associations would like a guarantee that the marketing strategy won’t run afoul of state franchise laws.
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