Lamborghini Has Now Sold 20,000 of its Urus, and It’s Taken Only Four Years
For some, exotic brands offering SUVs continues to be seen heresy. That sentiment is understandable, given that firms like Lamborghini, Maserati and Ferrari are, in the eyes of those folks, all about pure sports cars.
But the real world being what it is, there are questions of profitability to be considered for any automaker. And as has been proven time and again by automakers from Porsche to Bentley to Jaguar and back, SUVs sell very well, and they are very profitable.
That’s all the explanation required to understand why Ferrari is about to launch its first SUV. And it also makes the news that Lamborghini has just produced the 20,000th unit of its Urus SUV not all that shocking. The model launched in 2018, one of its mandates being to become a cash cow for the automaker (and at the very least, a bigger success than the LM002 SUV the company introduced in 1986).
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It’s mission accomplished, safe to say. And its sales aren’t slowing either. In July 2020, we reported on the production of the 10,000th model, after some two years on the market. In July 2021, the company assembled the 15,000th. And now the 20,000th model has just left the Sant'Agata Bolognese factory. The milestone Urus is heading to Azerbaijan where its owner awaits.
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