Tesla Cybertruck Will Be Less Popular Than Expected, According to an Analysis
- Tesla’s Cybertruck will be a less popular vehicle than originally anticipated, according to Morgan Stanley.
- So far, Tesla says it has 1.6 million reservations for the vehicle on the books.
- Morgan Stanley believes the pickup is headed more for cult status and won’t ever be a major seller.
Tesla first introduced its Cybertruck electric pickup back in 2019, several years and one pandemic ago. To say the model polarized people would be an understatement; it divided fans of the brand, of the format, and just about everyone else, and it still does. People either love it or hate it.
No one can deny that it’s original. But the Cybertruck has also been dogged by all sorts of uncertainty about when – or even if – it would ever reach production. Four years after the concept was presented, we still await the model. According to Tesla's latest forecasts, production will start next summer, but it will be very limited at first.
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