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Mercedes-Benz’ Coming MB.OS System: When the Car Speaks (For Real)

MB.OS. It’s not a name that rolls off the tongue exactly. But get used to it, because MB.OS is the new multimedia platform Mercedes-Benz is readying to install in its vehicles starting with the 2025 model-year. 

Its interface, which will be called, simply, Mercedes, will have very human emotions, from serious to funny to emotional. It relies on generative AI to embody Mercedes, a particularly intuitive voice command. The German brand hopes to redefine the in-car user experience, nothing less.

Mercedes-Benz Operating System 
Some of you will have guessed: MB.OS is the abbreviation used by the German automaker to refer to its new technology, the Mercedes-Benz Operating System. This system combines the hardware and software needed to bring different information and entertainment applications to life on board Mercedes-Benz vehicles, whether or not they are connected to the Internet.

It's a scalable platform, meaning that the manufacturer can remotely transmit “Over the Air” updates to keep it up to date. The platform is intended to be a relatively open software environment on which applications and services of all kinds can coexist. For example, even if Apple and Google's CarPlay and Android Auto connected phone interfaces are not natively integrated into MB.OS, there's nothing to prevent these applications from being installed later.

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