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2024 Hyundai Santa Fe First Drive for Canada: Fortune Favours the Brave

Rock Water Secret Cove, BC - When Hyundai wants to shake things up, it’s not afraid to go all the way. To celebrate the 25th anniversary of the Santa Fe, Hyundai has come up with a revised SUV that stands in stark contrast to all its predecessors. In the past, this strategy has served the Korean automaker well. The Sonata, the Elantra, the Tucson – all have had the magic wand waved at them.

Design of the 2024 Hyundai Santa Fe

Oh, to have been a fly on the wall during the Hyundai design meetings when the conception of the new Santa Fe was happening. Some would say they'd smoked some good stuff. Others will simply trot out the truism that fortune favours the brave. 

In any event, the new SUV’s box-like exterior is inspired by Land Rover and surrounds a more modern interior. Sharp angles, straight lines and a floating roof give it a rugged yet modern look, and the "H" motif of the light signature is unique to the Santa Fe. 

The SUV retains its place in the Hyundai range between the compact Tucson and the larger Palisade, but with three rows of seats as standard. The tailgate is impressively large, offering a wider opening, leading to what Hyundai calls a terrace-like interior space. 

Hyundai is also targeting adventure enthusiasts with the XRT version, which comes with a roof rail, off-road tires and higher ground clearance for playing in the wild. You can even fit a tent on the roof. 

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