2024 Toyota RAV4 Trail Review: A Social Phenomenon
• Auto123 reviews the Toyota RAV4 2024, in its Trail iteration.
The Toyota RAV4 is quietly becoming a social phenomenon. When we look back at the automotive industry in 50 or 100 years' time, we'll find a chapter devoted to this vehicle, which has made its mark on its era.
And what era is that? It's still open ended of course, but we can talk about the era of the SUV. On the market for over 25 years, the RAV4 has established itself over the years to the point of being the industry's best-selling vehicle in North America over the last five years, after the pickup trucks of the three major American manufacturers (watch out for the Tesla Model Y, sales of which continue to rage strongly).
Even better, since the start of 2024, it's ahead of Stellantis’ Ram family of pickups, with 248,295 units sold in the first six months of the year. We're heading for half a million sales, which is staggering.
Is the RAV4 really that exceptional to be racking up those kinds of sales? Yes and no. Let's take a look, with a focus on the version we tested, the Trail.
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