Continental UltimateContact Winter Tire Test
German tire manufacturer Continental gave us the opportunity, in mid-February 2024, to test the UltimateContact Winter tire, its latest product in the winter tire segment, at Circuit ICAR in Mirabel, Quebec.
Continental teamed up for this product with major tire retail chain Canadian Tire, which obtained exclusive rights to the Ultimate Contact Winter.
Recall that in winter 2023, Canadian Tire had a similar partnership for the launch of the Motomaster Winter Edge II winter tire with South Korean manufacturer Hankook.
The difference this time is Continental is keeping its own name on the tire.
While many consumers are turning to the new trend of All Weather tires, other motorists - often those who drive more often on snowy or icy roads (as in Quebec, for example) - are sticking to tires specifically designed for winter driving. This is where a product like the Continental UltimateContact Winter comes in.
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