Stellantis Considering Splitting Maserati and Alfa Romeo
Italian brands Maserati and Alfa Romeo are at the heart of a major strategic reflection at Stellantis. With sales plummeting and the new 25-percent U.S. import taxes threatening further pain to the vulnerable brands, the auto giant could consider splitting the two brands, or even selling Maserati.
McKinsey mandated to find a solution
According to Bloomberg, Stellantis has called on consulting firm McKinsey & Co. to evaluate different turnaround options. Company Chairman John Elkann reportedly asked it to examine technological alliances with other manufacturers, particularly Asian groups.
Although some Chinese manufacturers have expressed interest, Elkann has ruled out a sale to China, according to Maserati CEO Santo Ficili.
Worrying figures
Both Italian brands are, to put it mildly, struggling. In 2024, Alfa Romeo's sales fell by 10 to 15 percent, for an estimated total of around 65,000 units. Maserati is doing even worse: sales halved, with only 11,300 units sold, leading to a loss of 260 million euros (about $285 million USD).
The most worrying aspect? 35 to 40 percent of Maserati's sales are in the U.S., now subject to the new tariffs.
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