Consumers’ Interest in Buying a Tesla Cratering in Canada
• A new survey confirms that fewer and fewer Canadian consumers are considering Tesla for an EV purchase.
Since Elon Musk's detour to the White House to head up the Turmp Department of Government Efficiency (DOGE), the Tesla brand has taken a big hit across the globe.
A new survey conducted by J.D. Power Canada confirms that that hit is possibly biggest right here. The survey, which focused on consumer interest in a brand when considering an electric vehicle purchase, reveals that only 13 percent of potential EV buyers would put Tesla on their shopping list. At the same time last year, that figure was 29 percent.
That has knocked Tesla down from second to eighth place among brands considered by consumers. J.D. Power Canada notes that’s the largest year-over-year change observed since the inception of the study four years ago.
The survey polled 3,979 new vehicle buyers in March and April. It did not ask those buyers to explain the reason for their choices, but it's clear that Elon Musk's actions played a major role in Tesla’s fall from grace, especially since the trend is not unique to the Canadian market.
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