VinFast Unable to Break Into European Market
Vietnamese EV maker VinFast made a splashy debut just a few short years ago, promising new affordable electric models that it would distribute globally. Less than three years after its launch, however, the company is facing great difficulties, and its European results are particularly catastrophic.
That’s almost an understatement. VinFast is facing a major crisis in Europe with nearly non-existent sales. And of course, the lack of sales on both sides of the Atlantic means the company is suffering colossal financial losses that threaten its medium-term profitability.
Disastrous results
Despite an ambitious distribution strategy, VinFast is unable to establish itself in the European market. Since the beginning of 2025, according to data from AAA Data, only 84 units have been registered across all of Europe; the company sold six cars in the first half of the year in France.
Several promised service centres never materialized or quickly closed their doors, creating confusion among customers. The VF6 and VF8 models failed to convince European drivers due to their disappointing driving dynamics and numerous changes in commercial strategy. Recall that VinFast initially launched its EVs by offering battery leasing, before changing its mind.
The silver lining for the company is that the brand continues to post excellent figures in Vietnam, which accounts for 80 percent of its global sales.
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