Lamborghini Holding Steady in Canada Despite Economic Storms
While the Canadian exotic car market dropped by 25 percent in the first half of 2025, Lamborghini has managed to keep its sales stable. According to Automobili Lamborghini CEO, Stephan Winkelmann, the Italian brand has even gained market share despite an uncertain economic climate.
Sales remain stable despite Huracán’s end
During the first six months of 2025, 150 Lamborghinis were delivered in Canada, compared to 166 during the same period in 2024. However, the brand notes that production of the Huracán ceased in 2024, ahead of the arrival of its replacement, the Temerario, scheduled for spring 2026.
Since 2022, automakers in Canada have had to contend with the federal luxury tax on vehicles over $100,000, which directly affects prestige brands.
Lamborghini's best-selling model remains the Urus SE hybrid, listed at around $305,000 (plus a $5,000 transportation fee). The company does not release detailed figures by model or region, but Toronto remains its largest market, followed by Vancouver, Montreal and Calgary.
A redesigned Vancouver dealership
Present in Vancouver since 2005, Lamborghini has reopened its dealership in a space nearly twice as large to better serve its wealthy clientele, just as John Scotti in Montreal recently did with a full renovation of its facilities.