2021 Genesis G80 First Look: Serious Business

Auto123 gets a first look – and touch – of the revised new 2021 Genesis G80 luxury sedan.

The Genesis brand will soon be celebrating its fourth anniversary. Right from the start, it offered us three sedans, the G70, G80 and G90 – and that’s remained the extent of its offering ever since. This year, however, things are happening: it's coming to us with its first SUV, the GV80, and presenting an overhauled G80 sedan. Within three years, the automaker will offer us at least six new vehicles, including a sports car and electrified products. In short, fasten your seatbelts, the company intends to show it means business.

Case in point of course is the next-generation G80 sedan. At the company's invitation, we went to see the model up close in one of the boutiques it offers its customers in lieu of traditional retail outlets Forget Genesis dealerships, the brand’s business model is different.

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A true Genesis
The G80, you may recall, was actually born as a member of the Hyundai family, back in 2009. In 2015, a second generation emerged. In both cases, the models made an excellent impression overall with automotive media; the second in particular gave us an idea of what the brand could do.

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