Nissan Titan Out of Canada After 2021

Nissan Canada will stop offering its Titan pickup truck on the Canadian market after the 2021 model-year. The decision comes as little surprise given the poor performance of the model in our country.

How poor? In 2019, Nissan sold 2,807 units across the country, about half the number sold the year before. In the first six months of this year, only 800 models found takers. Yes, Covid-19 has had an effect, but the year prior, Nissan only delivered 1,737 models over the same period. To illustrate the massive gulf separating the hapless Titan from the segment leaders, the Ford F-150 has drawn 56,466 buyers since the beginning of 2020. This means that Nissan currently holds a 0.5% market share in the full-size pickup segment.

"Based on our market objectives for Canada specifically, we have decided to focus our resources on current and future core models in our crossover and sedan portfolios."

- Nissan spokesman Dan Passe, to Automotive News magazine

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