2020 Chevrolet Colorado ZR2 Bison Review: At the Controls of a Beast...

Auto123 reviews the 2020 Chevrolet Colorado ZR2 Bison

As long as there’s strong demand for pickups, manufacturers will be there to sell them to consumers, for a tidy profit margin it should be said. And no one can say manufacturers haven’t been creative in finding new variants to offer the market. Since the arrival of the Ford F-150 SVT Raptor in 2010, for example, the trend to "off-road" variants has picked up momentum among the model’s competitors.

While you can credibly claim that the Raptor single-handedly revived this more rugged side of the automotive industry, today manufacturers no longer hesitate to dress up some of their utility models in garb tailored for this type of exercise. Just think of the TRD Off-Road Package offered on the Toyota RAV4 Trail, for example; that SUV that would never have received such a treatment just a few short years ago.

The announced - and much-anticipated - return of the Ford Bronco is also directly linked to the F-150 Raptor.

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