Comparison: 2019 Lincoln MKC vs 2019 Volvo XC40

Auto123 compares the 2019 Lincoln MKC and the 2019 Volvo XC40, two solid small SUVs tasked with democratizing luxury for buyers of utility models

Until quite recently, there was in the automotive industry a fairly clear demarcation between mass-market and luxury models. This distinction has become fuzzier with the arrival of many popular models with features that were once only seen on luxury models. Think leather seats, drive assist systems and touchscreens, which have gradually come to be part of the standard equipment found on more-affordable vehicles. 

These Joe Public models now can often compete with many so-called luxury models in terms of equipment. What’s more, the line separating brands that want to sell luxury models and luxury brands that to become more accessible is being erased. Today, we look at two recent models trying to attract customers positioned right at the threshold of moving into the luxury segment settled on the border of a new market, all while the companies making them work to hold on to the aura so important to them as luxury brands.

2019 Lincoln MKC

If you’re interested, this is the last chance for you to for the MKC. After this year, the luxury brand’s smallest SUV will be effectively replaced by the Corsair. Based on the Ford Escape, the MKC has been acquitting itself surprisingly well on the sales front, in good part thanks to its sophisticated styling and practical format.

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