Honda Canada, the Greenest Automaker in the Country...
Honda Canada, the Greenest Automaker in the Country...Auto123 speaks with Dave Gardner, President and CEO of Honda Canada, and Jean-Marc Leclerc, Senior Vice President of Marketing and Sales, Honda Canada
In 2020, Carmakers have no choice: they must have a green strategy, no matter how they might perceive things. For the 77th edition of the Montreal International Auto Show, on now and until Sunday January 26, Honda's Canadian division decided to do things differently.
Indeed, the Honda booth located on the second floor of the Palais des Congrès has taken on an unusual shape. For one, several models from the lineup are conspicuously absent. Usually, space is tight at a stand packed with vehicles, though that allows visitors to the show to sit behind the wheel of the coveted vehicle.
This year, the stand is divided into several sections where visitors can discover different aspects of what defines Honda: its history, its involvement in the community (with local organizations), its expertise in crash testing or even some of the steps involved in assembling a Civic Si sedan.
Going back to basics: reducing greenhouse gases
However, the overarching theme, or at least what the folks at Honda Canada are trying to convey, is a far greater focus on reducing greenhouse gases - a discourse that has shifted in recent years to "how many electric vehicles a manufacturer can produce," according to Dave Gardner, President and CEO of Honda Canada.