RAM to present its own multi-function tailgate in Chicago

The next-generation GMC Sierra features a hatchback that can be opened in the usual way, but offers more versatility than that. A system of partial deployment is designed to make daily use easier for owners.

It appears now that RAM has developed its own multi-function tailgate, which it is set to present at the upcoming Chicago Auto Show, getting underway later this week. Clearly this is a tit-for-tat response to the piece of equipment now offered by GMC.

The mini-war being waged between the big rivals even made its way onto social media as part of the circus surrounding the Super Bowl this past Sunday in Atlanta. GMC fired the first salvo, touting the superiority of its tailgate in a promotional video that also declared the following: “The Rams already lost.”

This was obviously a reference to one of the two teams vying for the ultimate football trophy, the Los Angeles Rams.

A clever piece of marketing, to be sure.

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