Super Bowl LV Ads: A Very Different Tone

Each year, we enjoy analyzing the different commercials offered up as part of the presentation of the Super Bowl, the great American sports spectacle. Of course, in our particular case, our attention is focused on the ads produced by automakers.

Usually, we wouldn’t have too much difficulty coming up with ten of them. But this year, because of the pandemic and the uncertainty surrounding the presentation of the event, there were only five spots directly related to auto manufacturers. Four of these were from American brands, and the fifth was from a firm that is heavily involved in the United States.

Electrification, hope and recognition were the main topics touched on. Let's look at it in a nutshell.

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GM led the way with two ads. The first featured actor Will Ferrell, making a plea for the U.S. to catch up with Norway in electric vehicle sales. The amusing ad showed the future Cadillac Lyriq, as well as GMC’s Hummer EV.

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