A Cool Million for the First Ford Bronco... for a Good Cause

It's not uncommon for an automaker to auction off the first unit – the one that gets VIN 001 – of a new model to the highest bidder. We've seen this happen many times, for instance with the Chevrolet Corvette, and, last weekend, with the Ram 1500 TRX, the GMC Hummer and… the new reborn Ford Bronco.

We reported previously on the astronomical amount paid for the first Hummer at last weekend’s Barrett Jackson auction, but it wasn’t the only big bid that came in. The first Ford Bronco sold for a final bid that slightly exceeded $1 million USD.

Specifically, the model went for an impressive $1,075,000 at the auction held in Scottsdale, Arizona.

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As with the Hummer, the proceeds from the sale of the Bronco will go to a good cause. In this case, 100 percent will go to the National Forest Foundation and Outward Bound, two organizations that are part of Ford's new Bronco Wild Fund mission. The fund is designed to bring people closer to nature.

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