Detroit Auto Show to Get Outdoorsy in 2022

The last Detroit Auto Show (North American International Auto Show officially) took place way, way back in January 2019. At the time, organizers announced that the event was moving to June of the following year. There were many good reasons for that decision, but one of them was obviously not the coming pandemic. A show that could have been held in January 2020 under the old calendar simply couldn’t go on in June, in the middle of the pandemic that turned 2020 on its head.

That said, event organizers had already announced in early 2019 that some activities would take place outside. It looks like this will be emphasized even more when the show returns in 2022.

See also: Detroit Auto Show Cancelled for 2021

Now, officials have confirmed that the event will return next year, but with smaller indoor exhibits and a greater focus on giving visitors an outdoor experience to discover new vehicles and technologies.

Rod Alberts, director of the Detroit Auto Dealers Association, says the 2022 show will be held in downtown Detroit. He also explains that the show will have to change from the past, for one thing because automakers won't want to spend as much on elaborate and expensive displays to unveil their most important new models. The trend is towards virtual unveilings outside of auto shows that cost relatively little and provide good visibility, since there’s no need to compete for attention with other automakers at a car show.

Read more