Hyundai Has a Nice Problem With its Palisade, But It's a Problem Just the Same

Since its arrival on the market, the Hyundai Palisade has proven to be very popular with North American buyers. In fact, this past August, the SUV was the fourth best-selling model in North America.

So what's the problem? Hyundai is reportedly struggling to keep up with demand. In fact, according to Korean news outlet Newsis, the company is currently working on scenarios that could allow it to meet North American demand.

One of those scenarios involves starting to build the Palisade at Hyundai's U.S. plant in Alabama, where other utility vehicles such as the Tucson, Santa Fe and new Santa Cruz are assembled.

The Palisade is currently produced at Hyundai's Ulsan plant in South Korea alongside the Staria van. The plant exports between 6,000 and 7,000 units of the Palisade to the U.S. each month, but demand is between 8,000 and 9,000 units.

That's called having a nice problem. But it's a problem nonetheless.

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