Ford Pauses New Orders on Maverick to Fill those Already Received

Ford is facing a rather enviable problem with its new Maverick pickup truck. The pickup's popularity having blown past expectations, the automaker is temporarily halting taking new orders, so it can focus on filling the large and growing backlog of orders it has already received.

Though the model only launched late last year, Ford managed to sell 13,258 units. And demand is not letting up. That's why the U.S. automaker informed dealers this week that it was temporarily sealing the order books so that current bookings could be met.

“There's been overwhelming demand for Maverick – both hybrid and EcoBoost. We're making the decision to stop taking new retail orders on the 2022 Ford Maverick starting after January 27 to focus on existing orders,” Ford spokesman Mike Levine told The Detroit News.

Ford will open the books again in the summer, at which point new customers will be reserving 2023 editions.

The model's popularity is easy to understand. First, its compact size appeals to those with more modest needs or who simply want a pickup truck that won’t bust their budget. Recall that in the U.S., the base model is priced at about $20,000; here in Canada it sells for as little as $26,000, more or less.

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