Might We See a Pickup Truck from Audi?

The automotive industry is always full of rumours, which range from vague and unsubstantiated to credible to completely loony. Into that last category falls a new report, picked up on by a number of media outlets in recent days, that Audi is mulling the idea of producing a… pickup truck.

That’s right, an actual, honest-to-goodness pickup with the four rings badge on it. This is not unprecedented from a German luxury brand, mind you. We previously saw a sketch signed BMW that was essentially an El Camino-style 3 Series, a design team at that automaker once transformed an X7 for the heck of it, and even Mercedes-Benz tried its luck with the X-Class that was withdrawn from the market after two years. So why not Audi?

The speculation started innocently enough, with a journalist’s question to Audi CEO Markus Duesmann during a meeting attended by other Volkswagen Group brand managers. The question, about a possible pickup, seemed to be intended as a bit of joke, but the answer provided left room for interpretation.

Here’s what Duesman replied: “I can't promise that we will do one, but we are looking into it”. That's all it took.

The Audi executive then added, ambiguously, “Actually, we will present – not too far from now – maybe something”. Maybe something… Ok then!

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