A 2023 Dodge Challenger Decked in 14 Colours

•    For 2023, Dodge is paying homage to the past with the availability of a wrap showing the 14 colours offered in 2023.

•    In 1970, Plymouth advertised a Barracuda decorated with the 25 colours offered at the time.

•    The films can be ordered and installed on all Challengers produced since 2008, including the Widebody models.

In 1970, Plymouth wanted to show the 25 colours that were offered with its Barracuda model, and had the idea of making an ad showing a car decorated with 25 stripes representing the colours available with the model. That quickly became known as the Paint Chip Car. 

Now Dodge is taking direct inspiration from that bit of marketing genius by Plymouth 52 years ago. This past August, it showed off a Challenger wrapped in the 14 colours offered with the model for 2023. 

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