2024 BMW XM Label Red: Preview of a Monster

•    The Label Red version of the BMW XM has been announced with 738 hp.

•    The model goes into production in the fall of 2023 for a launch here in 2024.

•    The XM is the first model produced specifically by the M performance division since the M1 in 1978.

First introduced a few weeks ago, the BMW XM is the first M-only vehicle produced by the performance division since the famed M1 in 1978. It is not, thus, a regular BMW model that gets the M treatment. 

The XM also becomes the most powerful vehicle in the lineup with its 644 hp. But now the company is going a step further with the Label Red variant, announced last month and previewed today. This variant has an output of 738 hp. 

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