2023 Kia Soul GT-Line Review: Still Weird After All These Years, Despite a Few Tweaks

•    Auto123 reviews the 2023 Kia Soul GT-Line.

•    The new edition gets a few tweaks, but nothing drastic.

The Kia Soul has to be one of the bigger vehicular oxymorons available in Canada today.

Here’s a boxy hatchback that looks pulled straight out of the world of the tiny “kei” microcars seen in many Asian markets, that comes in all sorts of funky colours, has interior ambient lighting that “dances” with your tunes and looks primed for the hero car role in any number of Pixar animated features. But so often when you see these, they’re being driven by what look like retirees.

That’s no slight. But why such an odd mix? Well aside from the fact that automakers like to design cars with youth appeal when youth are buying fewer and fewer cars, here’s another good reason why we see older drivers make up a sizable chunk of the Soul demographic: its ease-of-use.

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