2023 Kia Soul EV Review: Still Weird, Still Wonderful

•    Auto123 reviews the 2023 Kia Soul EV.

•    Its looks are a love-it-or-hate-it proposition, but there’s no denying this SUV’s practicality.

•    Here’s to weird, wacky and wonderful cars that stand out in a very uniform automotive universe.

The Kia Soul EV is an all-electric black sheep. Not just for the square look that proudly flaunts its nose at an aerodynamics-obsessed EV world, but also because this practical, personable SUV attracts buyers from 18 to 88, to a degree not common in a highly segmented automotive market. What’s more, the all-electric version of the Soul has been around since 2015, so it’s an old-timer compared to most EVs it competes with, yet it just keeps going, like a box-shaped energizer bunny.

That disparate group of buyers is drawn to it for more than its unique exterior design. The interior is spacious for such a small SUV, visibility is great (and don’t underestimate the importance of that for buyers on the older end of the scale), and of course its efficient electric powertrain means owners pay exactly zero dollars at the pump each month.

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