BMW Trademarks 48 New Names Destined for Future Models

•    BMW has applied to trademark 48 new model names.

•    Most of the names being registered are to identify new electric models and variants – but not all.

The quickening shift to electric model lineups has led several automakers to adopt new naming strategies for their vehicles. In Germany, Audi has extended the e-tron name to apply to several models, while Mercedes-Benz is affixing the EQ letters to its electric offerings. 

BMW is using the ‘i’ designation to identify its electric models. We saw it with the i3 and i8, and now with the iX, i4, i7, etc. 

The company is planning further afield now; as reported by CarBuzz, it has applied to the German patent office to reserve 48 new model names. 

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