2025 Toyota Crown Signia SUV for North America Is Unveiled

Los Angeles, CA - The 2025 Toyota Crown Signia SUV made its official debut tonight, the automaker confirming a second Crown model for North America, after the Crown sedan introduced last year. The Signia is set to debut on our continent next year.

See also: 2023 Toyota Crown First Drive: Something New This Way Comes

In an SUV lineup that already includes the RAV4, Venza and Highlander as middle children between the Corolla Cross and the Grand Highlander, one might wonder what space is reserved for the new Crown Signia. Just what audience is this new Crown Signia crossover going after, without it cannibalizing sales of its siblings?

As it happens, a Toyota representative confirmed to Auto123 that reports of the Venza being retired are correct. In both Canada and the U.S., 2024 will be the Venza's last year.

Which explains some things, because the approach with the Crown Signia appears not dissimilar to that taken with the Venza, both models putting forth hybridity and premium style and comfort as major selling points. We can see the Crown line being the prestige branch of the current Toyota family.

Read more