New York 2024: Genesis Unveils Neolun Electric SUV Concept

•    Genesis Unveils Neolun Electric SUV Concept in world premiere ahead of NY show.

New York, NY – In the run-up to the 2024 New York Auto Show, carmakers have been busy previewing models set to make their debuts at the event. Genesis went further and put on a splashy show at its flagship Genesis House space in the Big Apple.

In addition to introducing its new Magma project that will lead to a line of high-performance EVs, the Korean luxury automaker presented a new all-electric large SUV concept called the Neolun (for New Moon, if you mash together some Greek and some Latin).

Explained chief designer for the brand Luc Donckerwolke, the model is inspired not just by the moon but by Korea’s moon-shaped porcelain jars. The idea being that the outer design has stripped of all extraneous elements to leave but a sleek, simple, seamless exterior. The concept as shown sports a Midnight Black and Majestic Blue two-tone paint finish.

The model retains the boxy shape of other recent large SUVs - not least Kia’s new EV9 – though the concept unveiled tonight is not a three-row SUV but has swiveling front-row chairs. Naturally, the outer “box” contains the Genesis-trademark twin lines of lights in front and back; importantly, all light elements are fully integrated into the shell of the vehicle.

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