Sales of the BMW XM Are Below Water

Earlier this week, we reported on catastrophic sales of the Fiat 500e, which are bad enough that Stellantis has extended its existing production shutdown at the plant where the model is produced.

That EV is a model sold at a “reasonable” price. At the other end of the automotive spectrum, BMW is experiencing the same issue with its XM SUV. That plug-in hybrid performance SUV is priced quite a bit higher than the little Fiat. But its sales are equally catastrophic.

See: 2023 BMW XM Review: Wolf in Sheep's Clothing

Sales: from bad to worse
Sales have been anemic for the BMW XM since production began in December 2022. Certainly the performance-oriented SUV, created as a unique product of the M division, has not met the company's expectations. This trend worsened in the third quarter of this year, when BMW sold just 307 units, down 30.7 percent on the same quarter last year, when it sold 443 of them.

To be clear, the XM isn't the only BMW model that's selling less these days. There's the Z4, though the fate of coupes seems to be the same across the industry. But even the 3 Series saw sales drop by 13.7 percent last quarter, compared with the same period last year.

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