Super Cruise Could Earn GM $2 Billion a Year Within 5 Years

•    GM says its Super Cruise semi-autonomous driving system could earn it $2 billion USD a year within five years.

General Motors' (GM) Super Cruise semi-autonomous driving system is one of the most efficient on the market. It’s often cited as the benchmark after Tesla's Full Self Driving (FSD) autonomous system.

The company has previously said the technology would enable it to assess whether consumers are prepared to pay for a permanent subscription to make use of such a system.

Proof of that would take time, of course, since new owners who paid for the option with their vehicle purchase were given a free three-year trial subscription. Which, also of course, is plenty of time for users to get used to the technology and hopefully not want to do without it.

We now have the first data on that, as reported by Automotive News. GM has reason to celebrate. Around 20 percent of the 18,000 or so buyers who chose the Super Cruise system for their vehicle signed up for a paid subscription after the three-year trial period.

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