Polestar Canada Bets on Growth Despite Tariffs on Chinese EVs

Polestar Canada intends to strengthen its presence in the electric vehicle (EV) market by 2025, despite heavy tariffs imposed by Ottawa on Chinese EV imports. Its most popular model, the Polestar 2, is assembled in China and is directly affected by the measure.

Strategic expansion of the distribution network
Polestar Canada boss Hugues Bissonnette is counting on an expansion of the distribution network and the arrival of new models to maintain the company's momentum. In 2024, Polestar doubled the number of its dealerships in Canada from three to six, with new locations in Quebec City and Ottawa as well as a second site in Toronto.

The expansion doesn't stop there. Polestar plans to open new sales outlets in Calgary and the Maritime provinces, as well as additional boutiques and service centres in Montreal, Toronto and Vancouver. The goal is to have between 10 and 12 dealerships across the country.

An expanded model range to counter tariffs
Until recently, the Polestar 2 has the only model offered in Canada. But amid geopolitical turmoil and as part of the evolution of the brand's strategy, Polestar is diversifying its offering.

Since November 2024, the company has sold the U.S.-assembled Polestar 3 mid-size SUV in Canada. Priced from $98,800 CAD (including fees), it aims to compete with top-of-the-range models from Germany and Tesla.

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