Maserati Staying in the Stellantis Family, Despite Plummeting Sales

Maserati is in crisis, that much is clear, but Stellantis has confirmed it has no intention of selling the brand. That confirmation can courtesy Santo Ficili, the new head of Maserati and Alfa Romeo, in response to persistent rumours about a possible divestment.

Those rumours were floating for a reason: Maserati's global sales plummeted by 57 percent in 2024, with barely 11,300 vehicles sold, a historically low level. Even worse, the first three months of 2025 show a further drop of 48 percent, a sign that the downward spiral continues.

A U.S. market under pressure
Another piece of bad news for Maserati: the new customs duties imposed by the U.S. administration will heavily affect the brand. No Maseratis are produced in the United States, traditionally one of its largest markets.

Faced with the current realities, Stellantis has mandated the firm McKinsey & Company to assess the situation, particularly the impact of tariffs on sales. But the group is reaffirming its commitment to Maserati, its employees in Italy, and all of its brands. The Italian Metalworkers' Union (Uilm) released a statement supporting Ficili's statement.

Maserati says no to going 100-percent electric, for now
Maserati has also canceled the project for an electric version of the MC20, its high-end sports coupe. Market research has shown that buyers in that segment still strongly favour internal combustion engines, especially the V6 Nettuno derived from F1 technology.

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