Mazda Likes the Idea of Bringing a Pickup Back to North America

•    Mazda is weighing bringing a pickup truck back to the North American market.

Mazda hasn’t offered a pickup truck in North America for over 15 years. In the 2000s, the company offered a mildly retouched version of the Ford Ranger, that  it called the B-Series.

With winds blowing favourably on that segment right now, with automakers doing good business with their midsize pickup trucks, Mazda wants in on the action. Mazda boss Masahiro Moro recently said as much to Car and Driver.

Now, Mazda doesn’t currently have a platform designed for this type of vehicle, so it wouldn’t be a simple thing to do. In fact, we can practically rule out Mazda developing a model internally, considering the costs involved.

However, the company could do what it has done before, that is, collaborate with another manufacturer.

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