CADA Urges Ottawa to Act to Save Automotive Competitiveness in Canada

This week, the Canadian Automobile Dealers Association (CADA) was on Parliament Hill to unveil what it calls an "Automotive Competitiveness Framework." It outlines the concrete measures that, according to the association, the next federal government will need to adopt to ensure that the country and its automotive industry remain competitive, while avoiding an affordability crisis for consumers.

CADE president and CEO Tim Reuss stated that CADA's framework “outlines concrete regulatory actions we urge the next Canadian Federal Government to take in order to protect consumers, small business auto dealers and the economy.” CADA represents over 3,200 dealers across the country, collectively employing 178,000 people.

An approaching affordability crisis
Reuss said that “while we applaud the current Canadian Government on its measured response to not make this situation worse, it is clear that we are fast approaching a consumer affordability crisis.”

CADA proposes five priority measures:

1. End electric vehicle (EV) mandates
While Canada has seen notable success in EV adoption thanks to an effective alignment between demand, charging infrastructure, and incentives, the momentum is now eroding. Infrastructure is no longer evolving at the same pace, and purchase subsidies, both federal and provincial, are being reduced or eliminated.

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