Volvo EX30 Faces Uncertain Future in Canada, U.S.
Volvo EX30 Faces Uncertain Future in Canada, U.S.Volvo is adapting its industrial strategy to be able to continue selling its EX30 model in Europe, and eventually here. Its small electric SUV is now assembled at the Ghent plant in Belgium, whereas it was previously produced only in Zhangjiakou, China.
A necessary decision
The new production line is easily explained: the new EX30 climbed to 13th place among the best-selling electric cars in Europe in the first quarter of 2025.
That said, setting up production of the EX30 in Ghent entailed an investment of 200 million euros, notably to produce a new assembly line, integrate or renovate 600 industrial robots and create a new production line for battery packs.
The Belgian plant already produces the electric EC40 and EX40 models, as well as the hybrid XC40 and V60, making the facility a pillar of Volvo's electrification in Europe.
Adapting production distribution to markets
Volvo also indicated its intention to adapt production distribution more fully according to regions. Vehicles assembled in Belgium will primarily be destined for Europe and then North America, while those produced in China will be shipped to markets not affected by tariffs, such as the United Kingdom or Southeast Asian countries.