GM Still Trademarking Pontiac Name… But Don’t Get Your Hopes Up

The last Pontiac model to be made was a G6 sedan, and it was built in 2010. A few months later, General Motors officially dismantled the company.

In a direct sense, the brand was a casualty of the 2008 financial crisis, which saw the American giant eliminate four of the eight brands it marketed; the others were Saab, Hummer and Saturn.

In the case of Pontiac, the axe fell just as it seemed to be making an interesting shift under the direction of Bob Lutz. Among other things, he had pushed for the division to market Americanized versions of certain models offered down under by Australian brand Holden.

Some will remember the G8 sedan that arrived on the market in 2008. Pretty and stylish, it turned heads and offered hope for better days. It was not to be.

Over the past 15 years, rumours of a Pontiac return have cropped up on occasion, but never with any real heft behind them.

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