Ram Confirms Return of Hemi V8 with 1500 Pickup

Ram has confirmed the return of the Hemi V8 engine with its 1500 pickup, a move aimed at appeasing fans who disapproved of its retirement.

A mistake, corrected
Sometimes, being bold pays off in the automotive industry. But sometimes isn’t always. Take, for example, Ram's decision to drop the V8 engine from its 1500 pickup lineup.

In their stead, Ram opted for two variants of the 3.0L Hurricane 6-cylinder engine, a turbocharged block offering more power and better fuel economy.

It wasn't a bad idea, but you have to be very careful when you're dealing with your best-selling model and a customer base that doesn't like change, or at the least having choices taken away - in this case, the option of a V8 engine.

Responding to customer demand
Ram found itself with many dissatisfied customers. Worse, Ford and General Motors continued to offer V8s, providing an alternative for those customers. Now, the company acknowledges that customer demand was such a return of the Hemi V8 was the way to go.

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