Sony Honda Mobility's Afeela 1 Reaches Pre-Production Stage

The Afeela 1, the all-electric car born from a collaboration between Honda and electronics giant Sony, has reached the pre-production stage. The car, officially developed by Sony Honda Mobility, will be built at Honda's plant in East Liberty, Ohio.

We had the opportunity to see the prototype at the CES (Consumer Electronics Show) in Las Vegas in January 2024, a year after it was first announced there in 2023.

The Afeela 1 will initially be offered in two versions: Origin, starting at $89,900 USD, and Signature, priced at $102,900 USD. The higher end variant will be available first, for profit margin reasons. Canadian pricing has not yet been announced.

If everything goes as planned, the first units of the EV will be delivered starting in mid-2026.

A challenge
This Sony Honda Mobility project has been met with some skepticism by a number of analysts. First, there's its high price, and then the fact that it targets a clientele that already has choices in the segment, among them the Tesla Model S, Lucid Air and BMW i7, not to mention all the other more luxurious electric models offered in this price range.

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