Volkswagen Presents ID. Cross Concept, Though It’s Not For Us

Volkswagen today presented the ID. Cross Concept at the IAA MOBILITY show in Munich. The all-electric compact SUV represents the latest sign that Volkswagen and several other carmakers are getting serious about offering their customers more affordable EVs.

The production version of this concept is expected next year. It will follow on the heels of several other affordably priced EVs VW plans to bring to market in Europe. Just recently the automaker confirmed its ID.2 all concept will become the ID. Polo, and we’ve also seen the ID. GTI Concept, set to launch has the ID. Polo GTI, and the ID. EVERY1. These should start rolling onto the market starting next year, though only in Europe for now.

Design of the Volkswagen ID. Cross Concept

At its Munich presentation, Volkswagen also detailed the new Pure Positive design philosophy that will be applied to Volkswagen brand but also future models under the Scout and Porsche banners. Here it is, explained:

"We call our new design language 'Pure Positive'. It is based on our three design pillars: 'Stability', 'Sympathy' and 'Secret Sauce' and will shape every future Volkswagen model. Stability stands for the 'caregiver' – it conveys trust, security and reliability. Sympathy embodies the 'everyday hero' – accessible, authentic and guided by a positive attitude that immediately creates an emotional connection. And the 'Secret Sauce' reflects the 'idealistic creator' – it brings in the special, inspiring accents that make a Volkswagen unmistakable.”

- Andreas Mindt, Chief Designer Volkswagen

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