Acura Says It Will Skip Hybrids Entirely, Go Straight to All-Electrics
Luxury carmaker Acura says it plans to follow a different route to electrification than parent company Honda. The company’s Assistant VP of Sales for the U.S. Emile Korker confirmed in a discussion with Automotive News this week that the company will not produce any hybrid models and instead move straight to producing all-electric models. This means it will move faster towards being a full-on electric brand than its parent company.
“For Acura, we’re going much faster than the Honda brand in terms of our transition to electric vehicles as a percentage of sales. We’re going to bypass hybrids altogether. So our shift is going very rapidly into BEV. That’s our main focus.”
- Emile Korkor, to Automotive News
Acura is no stranger to hybrid technology, having produced electrified version of the MDX SUV and the RLX sedan, but a look at the current lineup shows nothing hybrid at all, save for the NSX supercar. As for the upcoming Integra, it will a gasoline-engine-only product. Earlier this year, Acura executives explained that before it could turn to electrification, the company had to re-establish its position as Honda’s performance division. Hence the Integra.
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