Production of 2024 Fiat 500e for North America Underway
• Production of the 2024 Fiat 500e for North America is underway.
The Fiat 500 returns this year in electric form, to be known simply as the 500e. The company announced this week that it has started production of the first units destined for North America.
The first U.S. and Canadian 500e EVs rolled off the assembly line at Fiat's Mirafiori plant in Turin, Italy. The model is expected to arrive here before the end of March.
It will be very interesting to see how the public reacts to this latest model. Firstly, consumers in North America have been burned by products offered by the brand in the past, especially in terms of their poor reliability. Secondly, since the range of the 500e is more limited, at 240 km (from a 42-kWh battery), it is certain that some buyers will look elsewhere.
However, for a product intended mainly for city driving, 240 km is enough. And Fiat is betting on another advantage, that of price. Although the model is being offered from $39,995, after fees that climbs to $42,190; still, it will be the most affordable in the universe of all-electric vehicles.
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