Comparison: 2020 Genesis G80 vs 2020 Lincoln Continental

In life, everyone tries to make a place for themselves under the sun - but not everyone succeeds. Our duet of premium sedans under microscope today is a perfect example. Their struggles are not due to any particular lack of quality, but they are the product of very strong adversity in the shape of fearsome competition.

Entering the same arena as Mercedes-Benz, BMW and Audi requires a great deal of preparation and, it must be said, courage. For decades, this German trio has dominated the luxury sedan segment, leaving the competition a few crumbs to make up for it. In 2018, Genesis sold 393 G80s in Canada and 438 Lincoln Continentals for the same period. Meanwhile, Mercedes is selling more than 3,500 E-Class.

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2020 Genesis G80

Admittedly, Genesis' strategy is debatable. This luxury division, named after a sedan sold by Hyundai back in 2009, has an identity that’s a bit confusing. Why would you rename a stand-alone division after a sedan that previously existed at Hyundai? Many folks, five years later, still don't understand that the G80 is no longer a Hyundai, but a Genesis. The model, by the way, returns for 2020 with no significant changes.

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