BMW to Offer Options on Subscription Basis

There are several services motorists are already used to getting on a subscription basis with their vehicle. Two examples are satellite radio and connected services offered by automakers.

BMW has been looking to expand that concept for some time. As The Drive reports, the company is now offering subscription-based options in South Korea. This means a consumer can decide to pay a monthly fee for options like heated seats, for example.

This is eye-opening.

First, it’s important to keep in mind that owners don’t have to pay if they do not want the option. This can be an interesting way for buyers to lower the price of a model... as long as the options on the à la carte menu are items they can live without. In the case of heated seats, the truth is they're only useful for a few months a year. Users can pay by the month, by the year, for a three-year period or just buy the option outright.

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